This program can be completed in one quarter of study.
This flexible certificate is perfect for new (non-business) grads who need an overview of business before they get a job or for those looking to find their business niche.
What You'll Learn
Master fundamental management strategies with an introduction to four core functional areas of business:
Acquire knowledge in the core principles of human resources management and methods for successful leadership in the workplace.
Master skills and strategies for a global eye in marketing, analyze consumer behavior, and how to implement and manage effective marketing strategies.
Finance/AccountingDiscover effective techniques for analyzing financial reports, both domestic and international, and develop practices for successful decision-making.
OperationsLearn the ins and outs of project management and day-to-day business operations to produce optimal outcomes.
What You Can Do With This Certificate
Positions are available in a variety of industries all over the world, and can be found in firms, corporations, government, or nonprofit organizations. They might include:
- Human Resources Manager
- Marketing Manager
- Finance or Accounting Manager
- Operations Manager
- General manager in any industry
- Manager at an international company
“My experience at UCR Extension was great. My instructors worked in industry, not just academics, and we able to share real-world scenarios for the assignments we were learning and participating in. I took real-time experiences back to the office, and implemented the new knowledge immediately!”
Administrative Operations Manager
Office of the Dean
UCR School of Medicine
Earning the Certificate
Prior to enrolling, please ensure that you meet the following minimum requirements:
- High school education or equivalent
For more information see How to Earn a Certificate
Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.
Review the mission, purpose, and structure of human operations within industrial, service, or public organizations.
- Human resources as it relates to the organizational mission
- Employee selection, performance appraisal, discipline, and compensation
- HR management operations and organizational structure
- Legal issues
- Training and employee development
- Unions and union relations
- Strategic planning
- Trends in human resources management.
Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:
- Fundamental concepts and processes
- The marketing environment
- Market research and analysis
- Market segmentation
- Product positioning
- Image management
- Product development
- Strategy implementation
Focus on international financial management and trade from the perspective of managers doing business globally. Topics include: - the management of foreign exchange exposure - foreign direct investment decisions - multinational capital budgeting - trends in international banking - the balance of payments - the determination of exchange rates - the LDC debt crisis - the Asian meltdown Examine the challenges and problems faced by firms planning on doing business in Western Europe, Asia, Mexico, Canada, South America, Africa, India, and other regions.
Examine how to assess, plan, implement, manage and monitor a project's human resource, communication and leadership requirements.
- Identify and manage project staffing requirements
- Leadership roles and responsibilities
- Personnel reporting and dynamics with two or more managers/supervisors
- Teamwork and team development
- Information dissemination
- Performance reporting
- Project information storage and retrieval
- Confidentiality and ethics
- Professional accountability/responsibility
“My courses are designed to be project-based. In other words, each concept I teach in class is directly applied to an in-class team project. I have found that this reinforces and strengthens student learning. I have a practical business background, and my professional experience supports the best practices I teach in my classes.”
Stephen P. Fritzenkotter
San Diego, CA
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